Shell Saudi Arabia (JOSLOC) participated in the Saudi International Motor Show 2015, which was held recently at the International Center for Exhibitions and Conventions in Jeddah, under the patronage of HRH Prince Mishaal Bin Majed, Governor of Jeddah governorate.
The motor show brought together an outstanding collection of car dealerships that showcased their latest models, and attracted more than 100,000 visitors – predominantly car fans and enthusiasts and media representatives from major local/regional newspapers and TV. It also represents a great opportunity for national and international companies to review the latest market trends and services within their fields, thereby contributing to the progress and development of the sector.
On its 160m2 booth at the show, JOSLOC displayed a complete line-up of its Shell Helix products, including the remarkable motor oil Shell Helix Ultra, with its unique PurePlus technology. JOSLOC also took advantage of the show to introduce its newly launched ‘Fast Lube’ service, which offers advanced engine oil change with premium services through a network of new service centers – Special discount on the packages were given to the attendees to increase trial.
Nevertheless, the Shell Helix stand at the motor show gave visitors an opportunity to register for its promotional competition, which was launched two months ago and enjoyed participation levels that exceeded all expectations - The Grand Prize at the end of the event was a draw on the last day for a Chevrolet Camaro SS 2015 model.