Saudi Female Driving campaign

Title: Are Men Ready for Women Drivers in Saudi Arabia

Description: 

{Shell’s advertisement reveals men’s attitudes and fears towards women drivers in Saudi Arabia.}

{After the law change that occurs in 2018 when Saudi law legally allowed women to drive. Shell Middle East made a revealing advertisement, this ad talks about a group of Saudi men among them a doctor, a TV personality, a hip-hop artist, an EX navy officer and an international rollerblader discussing the implications of women driving, exposing their attitudes, their concerns and their appreciation towards the most important women in their life (mother, wife, sister).

The ad ends after every man among those was surprised by the woman who was talking about getting into his car and sitting in the driver’s seat, in a way that disclose intimacy, family bonding and heartwarming relation, and at the same time it is a scene of appreciation and woman empowering in Saudi Arabia. The last Scene of the ad presents shell Helix motor oils visual, following it a hashtag with a call to action to support women in their Journey.

{Are men ready for women drivers in Saudi Arabia} Transcript

[Background music plays]

{Heart-warming, romantic, deep, slow, uplifting}

[Animated sequence]

{The ad started with a port back ground with text displays, after the ad started it takes place inside the car at night, Qussai started speaking then Hussein bin Mahfouz, Abdul Aziz Aldakheel, Tomaihy, Ahmed Omran

Another Scene of a Cinema screen appear with lights on the streets and the car of the men arrived. The screen viewed photos of the woman that every man of them was talking about

Last Scene is inside the car shows both the man and the woman sitting inside each other’s, the woman is in the driver’s seat.}

[Text displays]

We’re Days away from women driving in Saudi Arabia

Are men ready?

Hussein Bin Mahfouz: My fear builds the closer it gets. I guess it’s the fear of the unknown

Hussein Bin Mahfouz: Yeah. I’m pretty scared, man

Qussai Kheder: I’m concerned. I’m concerned for the safety of my mom, my sister, my wife

Abdul Aziz Saud alDakheel: Driving in Saudi isn’t easy

Mohamed Ibrahim Tomaihy: I’m not questioning women’s ability to drive. I’m just worried for their safety

Mr. Ahmed Hassan Omran: But we shouldn’t let out fears stand in the way of change

Abdul Aziz Saud alDakheel: Dude, accidents happen all over the world. Why are we so protective?

Qussai Kheder:  I would never let my own personal fears stop a woman from driving

Hussein Bin Mahfouz: I know Hanan is more than capable. She’s conquered challenges much bigger than this

Abdul Aziz Saud alDakheel: My sister’s a pilot for crying out loud! How can she be told she can’t drive a car?

Mohamed Ibrahim Tomaihy: They say behind every great man is a great woman

Kussai Kheder: My mother was always there for me

Abdul Aziz Saud alDakheel: I thank god for my sister. She helped me through every difficulty

Kussai kheder: It was my mum who has enough belief in me to buy me first DJ mixer

Mr. Ahmed Hassan Omran: I owe every inch of success to my wife

Mohamed Ibrahim Tomaihy: My wife Rasha Khayat, has always stood by me. She made me realize who I am, who I truly meant to be, and helped me bring my dreams to life

Abdul Aziz Saud alDakheel : Woman, Ha, what can I say, man. Woman are life

Mohamed Ibrahim Tomaihy: Women helped drive entire generations. Why can’t they be trusted behind a steering wheel?

Wife enters the car: “Surprise”

Rasha Khayat, wife: “Surprise”

Mohamed Ibrahim Tomaihy: I thought you were at home honey!

Hussein Bin Mahfouz: I am quite speechless

Driving isn’t new to women

Support her journey like she supported yours

#supportherjourney

{Section subheader, e.g. scene transition/break}

[Conversation/ speech Title]

{Ahmed Hassan Omran}

{Name of speaker}           

{very happy and affected by seeing his daughters’ pictures on a large Screen}

[The actors of the ad were surprised to see the photos of the women they were talking about on a large screen, they were very happy and influenced by the scene after that the same women entered the cars and surprised them it was a family bonding scene]

{Visual transition/change, e.g. Split screen, video footage, etc.}

{video screen that groups both man and woman in the same scene, it was previously focusing only on the face of the men}