{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Saudi Female Driving campaign","text":"\u003Cp\u003EIn September 2017 Saudi Arabia announced that Women in Saudi Arabia will be able to legally drive in June 2018.\u003C/p\u003E\n","links":[{"name":"Saudi Female Driving campaign","value":"https://www.shell.sa/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign.html"}]},"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.sa/en_sa/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.sa/"},{"name":"Motorists","value":"https://www.shell.sa/en_sa/motorists.html"},{"name":"Shell Helix Drive On","value":"https://www.shell.sa/en_sa/motorists/helix-drive-on.html"},{"name":"Saudi Female Driving campaign","value":"https://www.shell.sa/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign.html"}]},"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","model":{"title":"Saudi Female Driving campaign","text":"\u003Cp\u003EIn September 2017 Saudi Arabia announced that Women in Saudi Arabia will be able to legally drive in June 2018.\u003C/p\u003E\n"},"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main/section/page-header"},{"organism":"PromoSimple.Text","id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EThis royal decree to lift the ban will help boost the number of women in the workforce in addition to help grow and improve the Saudi Economy. Shell decided to share this historic moment for Saudi women with creating this campaign. This change also meant a whole new customer base for Shell Lubricants in Saudi to build brand awareness of Shell Helix brand with our new demographic and celebrate Shell’s values of diversity, inclusion, integrity, and respect with the public.\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"colstart":3,"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main/section/standalone_asset","model":{"title":"Are they ready","video":{"caption":"هل الرجال مستعدون لقيادة المرأة في السعودية؟","src":"https://www.youtube-nocookie.com/embed/pLM6s1mCgcY"}}},{"organism":"Container.List","colspan":8,"colstart":3,"children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main/section/revealer_copy_copy/revealer_item","model":{"title":"Read the transcript","text":"\u003Cp\u003ETitle: Are Men Ready for Women Drivers in Saudi Arabia\u003C/p\u003E\r\n\u003Cp\u003EDescription: \u003C/p\u003E\r\n\u003Cp\u003E{Shell’s advertisement reveals men’s attitudes and fears towards women drivers in Saudi Arabia.}\u003C/p\u003E\r\n\u003Cp\u003E{After the law change that occurs in 2018 when Saudi law legally allowed women to drive. Shell Middle East made a revealing advertisement, this ad talks about a group of Saudi men among them a doctor, a TV personality, a hip-hop artist, an EX navy officer and an international rollerblader discussing the implications of women driving, exposing their attitudes, their concerns and their appreciation towards the most important women in their life (mother, wife, sister).\u003C/p\u003E\r\n\u003Cp\u003EThe ad ends after every man among those was surprised by the woman who was talking about getting into his car and sitting in the driver’s seat, in a way that disclose intimacy, family bonding and heartwarming relation, and at the same time it is a scene of appreciation and woman empowering in Saudi Arabia. The last Scene of the ad presents shell Helix motor oils visual, following it a hashtag with a call to action to support women in their Journey.\u003C/p\u003E\r\n\u003Cp\u003E{Are men ready for women drivers in Saudi Arabia} Transcript\u003C/p\u003E\r\n\u003Cp\u003E[Background music plays]\u003C/p\u003E\r\n\u003Cp\u003E{Heart-warming, romantic, deep, slow, uplifting}\u003C/p\u003E\r\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\r\n\u003Cp\u003E{The ad started with a port back ground with text displays, after the ad started it takes place inside the car at night, Qussai started speaking then Hussein bin Mahfouz, Abdul Aziz Aldakheel, Tomaihy, Ahmed Omran\u003C/p\u003E\r\n\u003Cp\u003EAnother Scene of a Cinema screen appear with lights on the streets and the car of the men arrived. The screen viewed photos of the woman that every man of them was talking about\u003C/p\u003E\r\n\u003Cp\u003ELast Scene is inside the car shows both the man and the woman sitting inside each other’s, the woman is in the driver’s seat.}\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EWe’re Days away from women driving in Saudi Arabia\u003C/p\u003E\r\n\u003Cp\u003EAre men ready?\u003C/p\u003E\r\n\u003Cp\u003EHussein Bin Mahfouz: My fear builds the closer it gets. I guess it’s the fear of the unknown\u003C/p\u003E\r\n\u003Cp\u003EHussein Bin Mahfouz: Yeah. I’m pretty scared, man\u003C/p\u003E\r\n\u003Cp\u003EQussai Kheder: I’m concerned. I’m concerned for the safety of my mom, my sister, my wife\u003C/p\u003E\r\n\u003Cp\u003EAbdul Aziz Saud alDakheel: Driving in Saudi isn’t easy\u003C/p\u003E\r\n\u003Cp\u003EMohamed Ibrahim Tomaihy: I’m not questioning women’s ability to drive. I’m just worried for their safety\u003C/p\u003E\r\n\u003Cp\u003EMr. Ahmed Hassan Omran: But we shouldn’t let out fears stand in the way of change\u003C/p\u003E\r\n\u003Cp\u003EAbdul Aziz Saud alDakheel: Dude, accidents happen all over the world. Why are we so protective?\u003C/p\u003E\r\n\u003Cp\u003EQussai Kheder: I would never let my own personal fears stop a woman from driving\u003C/p\u003E\r\n\u003Cp\u003EHussein Bin Mahfouz: I know Hanan is more than capable. She’s conquered challenges much bigger than this\u003C/p\u003E\r\n\u003Cp\u003EAbdul Aziz Saud alDakheel: My sister’s a pilot for crying out loud! How can she be told she can’t drive a car?\u003C/p\u003E\r\n\u003Cp\u003EMohamed Ibrahim Tomaihy: They say behind every great man is a great woman\u003C/p\u003E\r\n\u003Cp\u003EKussai Kheder: My mother was always there for me\u003C/p\u003E\r\n\u003Cp\u003EAbdul Aziz Saud alDakheel: I thank god for my sister. She helped me through every difficulty\u003C/p\u003E\r\n\u003Cp\u003EKussai kheder: It was my mum who has enough belief in me to buy me first DJ mixer\u003C/p\u003E\r\n\u003Cp\u003EMr. Ahmed Hassan Omran: I owe every inch of success to my wife\u003C/p\u003E\r\n\u003Cp\u003EMohamed Ibrahim Tomaihy: My wife Rasha Khayat, has always stood by me. She made me realize who I am, who I truly meant to be, and helped me bring my dreams to life\u003C/p\u003E\r\n\u003Cp\u003EAbdul Aziz Saud alDakheel : Woman, Ha, what can I say, man. Woman are life\u003C/p\u003E\r\n\u003Cp\u003EMohamed Ibrahim Tomaihy: Women helped drive entire generations. Why can’t they be trusted behind a steering wheel?\u003C/p\u003E\r\n\u003Cp\u003EWife enters the car: “Surprise”\u003C/p\u003E\r\n\u003Cp\u003ERasha Khayat, wife: “Surprise”\u003C/p\u003E\r\n\u003Cp\u003EMohamed Ibrahim Tomaihy: I thought you were at home honey!\u003C/p\u003E\r\n\u003Cp\u003EHussein Bin Mahfouz: I am quite speechless\u003C/p\u003E\r\n\u003Cp\u003EDriving isn’t new to women\u003C/p\u003E\r\n\u003Cp\u003ESupport her journey like she supported yours\u003C/p\u003E\r\n\u003Cp\u003E#supportherjourney\u003C/p\u003E\r\n\u003Cp\u003E{Section subheader, e.g. scene transition/break}\u003C/p\u003E\r\n\u003Cp\u003E[Conversation/ speech Title]\u003C/p\u003E\r\n\u003Cp\u003E{Ahmed Hassan Omran}\u003C/p\u003E\r\n\u003Cp\u003E{Name of speaker}\u003C/p\u003E\r\n\u003Cp\u003E{very happy and affected by seeing his daughters’ pictures on a large Screen}\u003C/p\u003E\r\n\u003Cp\u003E[The actors of the ad were surprised to see the photos of the women they were talking about on a large screen, they were very happy and influenced by the scene after that the same women entered the cars and surprised them it was a family bonding scene]\u003C/p\u003E\r\n\u003Cp\u003E{Visual transition/change, e.g. Split screen, video footage, etc.}\u003C/p\u003E\r\n\u003Cp\u003E{video screen that groups both man and woman in the same scene, it was previously focusing only on the face of the men}\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main/section/revealer_copy_copy","model":{}},{"organism":"Container.XF","id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main/section/experience_fragment_","model":{}}],"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main/section","model":{}}],"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Home","value":"https://www.shell.sa/"},{"name":"Motorists","value":"https://www.shell.sa/en_sa/motorists.html"},{"name":"Shell Helix Drive On","value":"https://www.shell.sa/en_sa/motorists/helix-drive-on.html"},{"name":"Saudi Female Driving campaign","value":"https://www.shell.sa/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign.html"}]},"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.sa/en_sa/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Saudi Female Driving campaign","text":"In September 2017 Saudi Arabia announced that Women in Saudi Arabia will be able to legally drive in June 2018.","links":[{"name":"canonical","value":"https://www.shell.sa/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign.html"},{"name":"errorUrl","value":"https://www.shell.sa/en_sa/error.html"},{"name":"hierarchy","value":"en_sa/motorists/helix-drive-on/saudi-female-driving-campaign"},{"name":"homeTitle","value":"Shell Saudi Arabia"},{"name":"homeUrl","value":"https://www.shell.sa/"},{"name":"locale","value":"en-SA"},{"name":"title","value":"Saudi Female Driving campaign | Shell Saudi Arabia"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/countries/saudi-arabia/en_sa/motorists/helix-drive-on/saudi-female-driving-campaign"},{"name":"externalDisclaimerText","value":"Shell plc Legal Disclaimer\r\n \r\nYou are now leaving the Shell website.\r\n \r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. 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