Shell is always serious about safety. This commitment extends to the wider community.
Here in the Kingdom, we're working with our Road Safety ambassador HRH Prince Abdulaziz bin Turki Alfaisal to raise awareness of how greater caution on the road can avoid personal suffering.
The beginning of 2015 marked the launch of ما_تسوى# “Matesswa” meaning not worth it. Shell KSA has taken to social media in the hope that the latest campaign will have a lasting impact on the citizens of Saudi Arabia.
Shell KSA has captured real life stories of people who have had their lives changed after road traffic accidents, in the hope of changing driver’s attitudes throughout the country. Each story is a heartbreaking reminder that the consequences of reckless driving last a lifetime.