JOSLOC’s trip to Shell Technology Centre in Hamburg – for key clients in the energy, cement and steel sectors
Oct 20, 2015
Senior representatives from some of Shell JOSLOC’s industrial clients in the Middle East enjoyed a visit to the Shell Technology Centre in Hamburg, Germany – courtesy of the company’s Saudi operating division, Al Jomaih and Shell Lubrication Oil Company Limited (JOSLOC).
October 2015, senior representatives from some of Shell JOSLOC’ most important industrial clients in the Middle East (including SPCC, Wärtsilä, DRI, Cummins Energy, Safwa Cement and Rajhi Steel) enjoyed a visit to the Shell Technology Centre in Hamburg, Germany – courtesy of the company’s Saudi operating division, Al Jomaih and Shell Lubrication Oil Company Limited (JOSLOC).
The Shell Technology Centre Hamburg (STCHA) is a state-of-the-art laboratory complex for research and testing – with a growing reputation as a global centre of expertise in fuels, lubricants, marine power, engine transmission and vehicle testing. Inaugurated a year earlier, in October 2014, the three-storey, purpose-built facility also includes a modern workshop with engine dynamometers, and a hospitality showroom for visitors.
STCHA was conceived as a major expansion and upgrading of Shell’s existing German laboratory, which had been in operation since 1956. The new Centre is one of four Shell technology labs around the world, now employing over 300 international staff – all dedicated to achieving technological breakthroughs, such as the Hamburg lab’s groundbreaking advances in Gas-To-Liquids (GTL) technology, creating sulphur-free fuels that hugely improve fuel efficiency.
The GTL base technology is applied to both consumer and industrial products, such as the Shell Helix, Rimula, Argina and Gadinia ranges. The Technology Centre has also established technical partnerships that support the day-to-day advanced fuel and lubricant needs of world-class OEMs in the motor-sports field – specifically with Formula One’s Scuderia Ferrari team and MotoGP’s Ducati.
The 14 strong delegations of key JOSLOC clients enjoyed a packed itinerary on their Hamburg visit – beginning with a welcome dinner after all guests had checked into the Marriott Hotel.
Day Two was the group’s visit to the Shell Technology Centre, with an informative and entertaining agenda. The morning session featured an introduction to STCHA, before presentations on: (1) Market trends and product development in the stationary engines field, (2) The benefits of Shell products for large-engine power plants, and (3) The use of Rimula RX4 and R6 in small engines.
The afternoon session saw the delegation touring the MPIC followed by a driveline tour, a lab demo and a presentation of the GTL story. The Centre visit concluded with a Question & Answer session, then a wrap-up, after which the delegation moved on to dinner at the Imara Restaurant in the city.
The final day was one of leisure for the guests, with JOSLOC having organised a Hamburg sightseeing tour, and then a harbor cruise during which lunch was served.
“It has been a very exciting few days in Hamburg and a great opportunity for us to be able to bring our valued hardworking customers together, from across the Kingdom, for such a unique experience in this beautiful city. Very positive feedback were shared by all of the customers since they were delighted by the organization of the trip and gained a lot of knowledge on new technologies that can help add value to their business. They have been under the guidance of expert instructors and had the opportunity to experience first-hand what it takes to be working with a professional and number one global lubricant supplier, said Firas Wehbe, B2B Marketing Manager
Enquiries:
Aljomaih and Shell Lubricating Oil Company Media Relations:
Firas Wehbe
Marketing Manager
Al Jomaih and Shell Lubricating Oil Company Limited (JOSLOC)
Granada Oasis Park, Building A4,13th Floor
P. O. Box 41467, Riyadh 11521 – Saudi Arabia
Tel. +966 11 2650888
Fax +966 11 265 0949
firas.wehbe@aljomaihshell.com
Notes to Editors:
About Aljomaih and Shell Lubricating Oil Company
Aljomaih and Shell Lubricating Oil Company Limited is a joint venture between Aljomaih Holding Company and Shell Overseas Services B.V.
The company blends, markets and sells Shell lubricants in the assigned boundaries of the Kingdom of Saudi Arabia. The company has a high-tech Lube Oil Blending Plant that is situated in Riyadh. The plant has the capability to produce world class Shell lubricants. Apart from blending lubricants locally, the company also imports specialty lubricants from Shell plants worldwide.
The actual production began on the 15th of October 1985. The Plant was officially inaugurated by His Royal Highness Prince Salman Bin Abdulaziz, the Governor of Riyadh (at the time), on 16 March 1987 endorsing continuous support to the national and enhancement of the constructive cooperation between the two partners.
The formal business relationship between Aljomaih Group and Shell started on 15 October 1956. Since that time wide experience has been gained together with full awareness of the Saudi market requirements, enabling Shell International to develop high quality Lubricants specifically for the Saudi Market. As a result, Aljomaih and Shell Lubricating Oil Company Limited has become one of the top ranking joint ventures of Shell Lubricants worldwide.
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