Shell Saudi Arabia exhibits at the Saudi Water & Electricity Forum

February 2016: Shell Saudi Arabia exhibits at the Saudi Water & Electricity Forum introducing its unique Gas-to-Liquid Technology in Transformer & Turbine Oils

Shell Saudi Arabia participated in the Saudi Water & Electricity Forum, the premier strategic meeting for water and electricity companies in Saudi Arabia, which was held recently at Al Faisaliah Hotel, Riyadh, under the patronage of His Excellency, Abdullah A. Al Hussayen, Minister of Water & Electricity.

The exhibition brought together the government and the key players in KSA’s water and electricity industries such as Saudi Electricity Company, Wärtsilä, MAN, Siemens, General Electric and Doosan, to focus on the latest project developments, tenders, future plans and policy updates in these sectors. The Forum attracted more than 2,000 visitors – predominantly CEOs, Chairmen, Technical Specialists, Decision Makers and Technologists.

On its stand at the show, Shell Lubricants displayed a complete line-up of its products, including the remarkable transformer and turbine oils, Shell Turbo S4 GX & Shell Diala S4 ZX-I respectively, with its unique Gas-to-Liquids technology, which is marketed to customers in Saudi Arabia exclusively by Shell Saudi. Shell’s Gas-To-Liquids (GTL) technology converts natural gas – the cleanest-burning fossil fuel – into high-quality liquid products that would otherwise be made from crude oil. These products include motor oils, transformer and turbine oils. GTL products are colorless and odorless. They contain almost none of the impurities – sulphur, aromatics and nitrogen – that are found in crude oil. 

Shell Saudi Arabia exhibits at the Saudi Water & Electricity Forum

Shell also took advantage of the Forum to highlight its technical services to customers through Shell Lube Advisor, which can advise companies on which oil to use to improve efficiency and reduce operating costs. Shell Lube Analyst helps identify potential oil or equipment failures before they become critical. Shell Lube Coach delivers better performance through this in-depth lubrication training programme. Shell Lube Match is a free online service enabling customers to find the right lubricants for vehicles and equipment in seconds. Shell Lube Video Check is fiber-optic tool that allows inspection of the inside of an engine without dismantling it. Shell Lube Van is a quick and efficient diagnostic tool for lubricant applications. Customers can also monitor the condition of their lubricants, vehicles and equipment through Shell Lube Van.

At the event, Waqar Siddiqui, Al Jomaih Shell CEO, after meeting the Minister of Water & Electricity, said: “The Saudi Water & Electricity Forum has achieved tangible results thanks to the large visitor turnout. The event has given us an outstanding platform to introduce our product lines, including our unique Gas-To-Liquids technology. The show also helps us stay in touch with our existing OEM customers and make contact with potential new ones.”

He further explained that Shell’s presence at the Forum emphasized its business strategy of participation in high-class trade shows to promote its latest and most advanced products, such as Shell Diala & Shell Turbo, which reflect the evolution of its product design and technology. He added: “We have strategic partnerships with most OEMs, and we build strong relationships with our customers. That’s why our interaction with the public at the show has been of great importance to us, as we seek to demonstrate the unique features of GTL technology and its ability to protect equipment while ensuring optimum performance, even in extreme operating conditions.”

JOSLOC’s trip to Shell Technology Centre in Hamburg

Mr. Siddiqui asserted that Shell lubricants provide the highest performance to transformers and turbine, making it the number one choice for customers in the Saudi market.

Finally yet importantly, Mr. Haroon Jabbar, Technical Manager at Shell Saudi Arabia, made a presentation about GTL technology and its important benefits for relevant applications in the power sector. He then concluded by explaining Shell’s value-added technical services, such as Lube Analyst, Lube Coach, Lube Advisor, Lube Match, Lube Video Check and Lube Van. 


Aljomaih and Shell Lubricating Oil Company Media Relations:

Firas Wehbe
Marketing Manager
Al Jomaih and Shell Lubricating Oil Company Limited (JOSLOC)
Granada Oasis Park, Building A4,13th Floor
P. O. Box 41467, Riyadh 11521 – Saudi Arabia
Tel. +966 11 2650888
Fax +966 11 265 0949

Notes to Editors:

About Aljomaih and Shell Lubricating Oil Company

Aljomaih and Shell Lubricating Oil Company Limited is a joint venture between Aljomaih Holding Company and Shell Overseas Services B.V.

The company blends, markets and sells Shell lubricants in the assigned boundaries of the Kingdom of Saudi Arabia. The company has a high-tech Lube Oil Blending Plant that is situated in Riyadh. The plant has the capability to produce world class Shell lubricants. Apart from blending lubricants locally, the company also imports specialty lubricants from Shell plants worldwide.

The actual production began on the 15th of October 1985. The Plant was officially inaugurated by His Royal Highness Prince Salman Bin Abdulaziz, the Governor of Riyadh (at the time), on 16 March 1987 endorsing continuous support to the national and enhancement of the constructive cooperation between the two partners.

The formal business relationship between Aljomaih Group and Shell started on 15 October 1956. Since that time wide experience has been gained together with full awareness of the Saudi market requirements, enabling Shell International to develop high quality Lubricants specifically for the Saudi Market. As a result, Aljomaih and Shell Lubricating Oil Company Limited has become one of the top ranking joint ventures of Shell Lubricants worldwide.

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