Shell JOSLOC at Saudi Motor Show 2015

Shell Saudi Arabia (JOSLOC) participated in the Saudi International Motor Show 2015, which was held recently at the International Center for Exhibitions and Conventions in Jeddah, under the patronage of HRH Prince Mishaal Bin Majed, Governor of Jeddah governorate.

The motor show brought together an outstanding collection of car dealerships that showcased their latest models, and attracted more than 100,000 visitors – predominantly car fans and enthusiasts and media representatives from major local/regional newspapers and TV. It also represents a great opportunity for national and international companies to review the latest market trends and services within their fields, thereby contributing to the progress and development of the sector.

On its 160m2 booth at the show, JOSLOC displayed a complete line-up of its Shell Helix products, including the remarkable motor oil Shell Helix Ultra, with its unique PurePlus technology. JOSLOC also took advantage of the show to introduce its newly launched ‘Fast Lube’ service, which offers advanced engine oil change with premium services through a network of new service centers – Special discount on the packages were given to the attendees to increase trial.

Nevertheless, the Shell Helix stand at the motor show gave visitors an opportunity to register for its promotional competition, which was launched two months ago and enjoyed participation levels that exceeded all expectations - The Grand Prize at the end of the event was a draw on the last day for a Chevrolet Camaro SS 2015 model.

Shell JOSLOC at Saudi Motor Show 2015

The Saudi International Motor Show has achieved for JOSLOC tangible results due to the large visitor turnout such as: creating remarkable awareness for Shell Helix motor oil in a city with very low interest in the brand, and additional of 25,000 Likes on @ShellLubeKSA Facebook Page and a media coverage worth a million Saudi rial.

The show has given an outstanding platform to introduce the Shell Helix product range… The Future of Motor Oil and reflected the super service which Shell Helix Fast Lube Oil Change shop in the market is providing to customers. The motor show also helped to stay in touch with our existing customers and make contact with potential new ones: approaching 12 additional leads for B2B and 5 for B2C

JOSLOC presence at the motor show emphasized its marketing strategy of participation in high-class trade shows to promote its latest and most advanced products, such as Shell Helix, which reflect the evolution of its product design and unique PurePlus technology along the strategic partnerships with most of dealers, and strong relationships with customers. That’s why interaction with the public at the show has been of great importance that gave the opportunity to demonstrate the unique features of Shell Helix, with PurePlus technology, and its ability to protect car engines while ensuring optimum performance, even in extreme operating conditions.”

Shell JOSLOC & Hyundai Wallan launch

At the end of the show, the names of Shell promotion winners announced, with Mr. Mohammed bin Ali Ashqar winning the Grand Prize draw for a Chevrolet Camaro 2015. 


Aljomaih and Shell Lubricating Oil Company Media Relations:

Firas Wehbe
Marketing Manager
Al Jomaih and Shell Lubricating Oil Company Limited (JOSLOC)
Granada Oasis Park, Building A4,13th Floor
P. O. Box 41467, Riyadh 11521 – Saudi Arabia
Tel. +966 11 2650888
Fax +966 11 265 0949

Notes to Editors:

About Aljomaih and Shell Lubricating Oil Company

Aljomaih and Shell Lubricating Oil Company Limited is a joint venture between Aljomaih Holding Company and Shell Overseas Services B.V.

The company blends, markets and sells Shell lubricants in the assigned boundaries of the Kingdom of Saudi Arabia. The company has a high-tech Lube Oil Blending Plant that is situated in Riyadh. The plant has the capability to produce world class Shell lubricants. Apart from blending lubricants locally, the company also imports specialty lubricants from Shell plants worldwide.

The actual production began on the 15th of October 1985. The Plant was officially inaugurated by His Royal Highness Prince Salman Bin Abdulaziz, the Governor of Riyadh (at the time), on 16 March 1987 endorsing continuous support to the national and enhancement of the constructive cooperation between the two partners.

The formal business relationship between Aljomaih Group and Shell started on 15 October 1956. Since that time wide experience has been gained together with full awareness of the Saudi market requirements, enabling Shell International to develop high quality Lubricants specifically for the Saudi Market. As a result, Aljomaih and Shell Lubricating Oil Company Limited has become one of the top ranking joint ventures of Shell Lubricants worldwide.

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