Under the Patronage of the Ministry of Energy Shell Signs an Agreement with ASYAD Group to Open Shell Branded Service Stations in Saudi Arabia
Jun 22, 2023
Riyadh - Shell Brands International AG (“Shell”) and ASYAD Group (“ASYAD”) signed an agreement to enter the Saudi mobility market via trademark licensing. The signing took place in Riyadh, Saudi Arabia.
Signing Ceremony in Ministry of Energy
Commenting on the signing of the agreement, Shell Saudi (“Shell”) Country Chairman, Mohammed Alzumaia, said: “We are excited to sign this agreement with ASYAD Group. We are looking forward to the opening of the first mobility site under the Shell brand. Guided by ASYAD Group exceptional leadership and supported by our Shell experts, we are confident that this collaboration will enable customer satisfaction while maintaining the highest standards of safety”.
Shell is committed to working closely with ASYAD to ensure a seamless transition, providing customers with a range of innovative services, convenient amenities, and a heightened focus on safety.
ASYAD will benefit from Shell’s global expertise in mobility and support. This includes a wide range of areas such as safety, customer proposition, operations, marketing, network planning, and non-fuel retailing (including shops, lubricants, and car wash services).
Together, Shell and ASYAD aim to create a new benchmark in service excellence within the energy industry. By leveraging the combined strengths of ASYAD’s organization and the expertise of Shell, we aim to deliver an unparalleled customer experience.
Shell is one of the world’s largest mobility retailers, by the number of sites, with more than 46,000 Shell-branded mobility locations operating in over 80 markets and is proud to be the innovation partner of Scuderia Ferrari. By utilizing Shell's knowledge and experience built up over many years.
Middle East and North Africa Media Relations: MENA.Media@shell.com
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