The Starting Point

Sometimes it’s the spark of an idea, sometimes it’s the courage to take the first step. In the Kingdom of Saudi Arabia, starting points are everywhere. In the rhythm of music carried across the coast, in the stride of a runner on desert trails, in the laughter of families setting up camp under starlit skies, or in the determination of someone chasing a career they’ve always dreamed of. That step can be anywhere, on a mountain trail, in desert camp, on a stage, or behind the wheel. What matters is not where you begin, but that you begin.

Behind each of these beginnings, there’s another that makes it possible, the turning of an engine, alive and ready. And when you do, Shell is there keeping your engine ready, so your spirit can go further. With Shell lubricants, your car’s heart stays sharp, strong, and dependable across every terrain from the dunes to the mountains, from city roads to the open highways. Because when your engine is in its prime, you can focus on what truly matters which is starting the life you want, the adventure you seek, the dream that drives you.

Shell..The power of every starting point.

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Title: The Starting Point

Duration: 1:31 minutes

Description:

A film by Shell Helix that connects the idea that every great achievement begins with a starting point. It highlights the diversity of Saudi Arabia by showcasing different drivers, each enjoying their unique journey in a variety of vehicles. The film blends music, real-life scenarios, and symbolic visuals of the “drop” that powers every drive, positioning Shell as the trusted partner for every journey.

Scenarios include: a family setting off for a desert camping adventure, a young couple on a road trip, friends gathering for football, a businesswoman arriving at her meeting, and a family stopping at a Shell service center. The film concludes with the Arabic word “نقطة” (point/drop), symbolizing the first drop of oil that powers every journey.

Transcript

[Opening visuals] Quick montage of Roads open, cars preparing for their trips, smiles, and gatherings of friends and families before setting off.

[Song – Intro] For every story there’s a starting point, For every step, for every journey. For every gathering, every laughter,

Every outing, every moment together [Scene 1 – Family Adventure] A family prepares for a desert camping trip. Packing gear into their car, children excited, the vehicle heading out onto sandy dunes.

[Song] A point that takes us far, far away, Our journey with it is here to stay. Dreams begin from a tiny point, No matter the road, be it long or short.

[Scene 2 – Road Trip] A young couple drives along an open road through mountains. Beautiful landscapes, laughter, music playing inside the car, a sense of freedom and escape.

[Song] A point that’s filled with passion and drive, With a strength that will always survive. We’ll race through time, we’ll shift the place, A point that carries us far, far away. A point that takes us far, far away, Our journey with it is here to stay. Dreams begin from a tiny point, No matter the road, be it long or short.

[Scene 3 – Friends United] A group of friends arrives at a local football pitch. They step out, excited, tossing the ball between them, laughing and enjoying the moment.

[Song] A point of challenge, with will and might, We never fear, we never lose. A point that carries us far, far away and the win is certain with it

[Scene 4 – Business on the Move] A confident businesswoman arrives at an office building in a sedan. She steps out with determination, briefcase in hand, walking towards her meeting.

[Song] Every journey has a starting point, Leading us to endless triumphs. A point that takes us far, far away, Success with it is always certain, always certain

[Scene 5 – Care for Every Journey] A young family drives happily, laughing together as they enjoy their ride.

[Song] A point where time stands still.

[Scene 6 – Montage of Journeys] A montage of all the cars and drivers shown earlier, each driving happily on their way across city streets, desert dunes, mountain roads, and highways.

[Song] it captures happiness in a song. A point that takes us far, far away, Our journey with it is here to stay.

[Scene 7 – Shell Service Center] The young family stops at a Shell service center. A smiling technician carefully changes the oil. In slow motion, a single oil drop falls into the engine the spark of every journey. The screen transitions seamlessly into the Shell brand ending frame.

[Song] Dreams begin from a tiny point, No matter the road, be it long or short.

[On-screen text] Drive on with Shell Helix lubricants.